Product Innovation,
Branding &
Sales Support
We support ambitious entrepreneurs who want to move forward. From freelancers and start‑ups to established SMEs, we deliver concrete results without the hassle.
/ Welcome to MarketThing
Product Innovation, Brand Development & Sales Support
Develop innovative, market‑ready concepts and services with us.
Together, we create distinctive and powerful brands.
And we provide practical support to drive sales.
Years of Experience
Projects Completed
Our Thing
Far far away behind the word mountains far from the countries Vokalia and Consonantia there live the blind texts.
Product Development
We bring the right people together to challenge established thinking and drive transform in 2020
Packaging Development
We bring the right people together to challenge established thinking and drive transform in 2020
Business Development
We bring the right people together to challenge established thinking and drive transform in 2020
Brand Development
We bring the right people together to challenge established thinking and drive transform in 2020
Strategy Development
We bring the right people together to challenge established thinking and drive transform in 2020
PROJECTS
The selection of projects below shows how we can create more value for your business together.
Interested? Book a free, no‑obligation brainstorm session here.
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- Product
- Business
- Branding
- Packaging

Lifehammer
Redesign of the classic #1 car safety hammer:
Better, faster, more lucrative.

Le Pratique
A brand new webshop and content for the introduction of the traditional French brand in the Benelux.

Bubbol
Creation of a brand name, identity and strategy for a startup in event catering

WECK
Development and realisation of a completely new product range, by adding a single low-cost part

Retail Packaging
A completely new range of retial packaging fitting the new identity of the Lifehammer brand

Waterista
Development of an after-market water tank that significantly expanded the size of the market.

Sharing Success Foundation

Williams Sonoma
Brand activation and produyct training of an new brand at one of the leading and trend-setting retailers in the world.
This is how we work together to drive your success
From a complete brand strategy to a focused creative assignment, we make the process clear, effective, and aligned with your pace.
Your challenge, clearly defined
Introduction & ambition
In a no‑strings-attached meeting, we discuss your ideas and challenges. Whether you’re looking for a full trajectory or specific support, you share your plans and we define the right approach.
The concept takes shape
Strategy & Creation
This is where we design and develop. We translate your goals into tangible results: from a powerful brand name or a fitting logo to innovative product concepts and complete brand identities.
Towards stress-free results
Realisation & rollout
Time to bring everything ive. Whether you prefer practical tools to continue on your own or a fully supported rollout handled by us, you get exactly what fits your situation.
Who are we?
Our collaboration began more than 20 years ago at Vacuvin, where we helped launch the Dutch Foundation “Het Beste Idee van Nederland” and the television program of the same name. Each year, we evaluated over 10,000 ideas and learned exactly what makes an idea truly viable.
In the years that followed, we built multiple companies, launched hundreds of products, secured numerous patents, and established distribution networks in dozens of countries. Today, we apply this expertise to every level of entrepreneurship:
For ambitious freelancers Do you have a brilliant idea but need the right translation into a scalable product, a strong brand, or a viable business model? We help you make the right decisions and accelerate your market introduction.
For SMEs and multinationals We offer strategic innovation power, global production experience, and proven commercial strength to expand existing markets or create new ones.
Do you have an idea or product and are you ready for the next step? Let’s connect!
Wie zijn wij?
Onze samenwerking begon ruim twee decennia geleden bij Vacuvin, waar we aan de wieg stonden van Stichting Het Beste Idee van Nederland en het gelijknamige televisieprogramma. Daar beoordeelden we jaarlijks meer dan 10.000 concepten en leerden we precies wat een idee levensvatbaar maakt.
In de jaren daarna bouwden we meerdere bedrijven, lanceerden honderden producten, verkregen talloze patenten en tuigden we distributienetwerken op in meer dan tientallen landen. Die gecombineerde denkkracht zetten we in voor elk niveau van ondernemerschap:
Voor de ambitieuze zzp’er
Heb je een briljant idee, maar zoek je de juiste vertaling naar een schaalbaar product, sterk merk of haalbaar businessmodel? Wij behoeden je voor kostbare beginnersfouten en versnellen je route naar de markt.
Voor het mkb en multinationals
Strategische innovatiekracht, wereldwijde productie-ervaring en bewezen commerciële slagkracht om bestaande markten uit te breiden.
Of je nu net begint aan de keukentafel of een gevestigde speler bent met mondiale groeiplannen: wij combineren creatieve vonk met zakelijke realisatie.
Heb jij een idee of product dat klaar is voor de volgende stap? Laten we kennismaken.
Testimonials
Wat ondernemers zeggen over
de samenwerking met MarketThing:

CEO
We were quickly able to expand our business to other countries, with a turn-key e-commerce website inclusing fresh new content and local fulfillment.

Manager Operations
Van merknaam en identiteit tot productportfolio en online verkoop: MarketThing heeft overal zowel strategisch als operationeel invulling aan kunnen geven.

Chief Operations
Toen wij het idee kregen om met Bubbol te beginnen hadden we niet eens een naam bedacht. MarketThing hielp ons niet alleen onze identiteit te vinden, maar werkte alles ook uit binnen een strategisch kader.

Bubbels & Bollen
Big or small project?
You can also come to us for individual, smaller assignments: from creating a compelling brand name to designing a logo or developing a simple product.
No unnecessary hurdles, just quick action and immediate results.
Get in touch without any strings attached: call, email, or use the contact form to book your completely free brainstorm session.
MarketThing B.V.
- +31 (0) 6 12 42 32 12
- hello@market-thing.com
Office Address
- Steenbakkerij 45
- 2913LJ Nieuwerkerk a/d IJssel, Nederland
MarketThing was able to understand our business in just a single meeting, and subsequently generated multiple new product configurations, retail packaging and communication.